Midwest Momentum

Micah Burkholder - Shares tips for buying an established business/plus how he got into harness racing

December 11, 2023 Midwest Momentum Season 3 Episode 40
Micah Burkholder - Shares tips for buying an established business/plus how he got into harness racing
Midwest Momentum
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Midwest Momentum
Micah Burkholder - Shares tips for buying an established business/plus how he got into harness racing
Dec 11, 2023 Season 3 Episode 40
Midwest Momentum

From the heart of Bellefontaine, Ohio, we sit down with a man who knows that the foundations of a lasting business are as sturdy as the windows and doors he crafts. Meet Micah Burkholder of Sunlight Windows and Doors, a beacon of entrepreneurial wisdom and Midwestern grit, who unfolds the narrative of his growth from a construction apprentice under his father and brothers to a visionary leader in the window industry. Micah's story is a mosaic of life lessons — the joy drawn from customer smiles and the magic of watching a team member stand a little taller because of your belief in them.

As the conversation warms up, it becomes clear that Micah is not just building windows; he's shaping futures. He delves into the art of nurturing talent and the bold dance of delegation, where the stakes are high, and the rewards, even higher. Micah's journey isn't just about the success of Sunlight Windows and Doors; it's a masterclass in leadership, brimming with Midwestern values and the quiet strength that comes from empowering those around you. His reflections serve as a lighthouse for any entrepreneur navigating the waters of business ownership, guiding us through the nuances of trust and the transformative power of letting go.

But it's when Micah draws parallels between his business strategies and horse racing that the pace truly quickens. He shares the adrenaline rush of betting on the right horse and the strategic parallels to steering a business — both requiring an innate resilience and a keen eye for innovation. The tales of Cupcake, the wonder horse, and the triumphs at the Miami Valley race, are not just anecdotes; they're lessons in the art of investment and the thrill of seeing your decisions cross the finish line. So, whether you're a budding entrepreneur or a seasoned business professional, you'll find gems in our chat with Micah, right here on Midwest Momentum.

Show Notes Transcript Chapter Markers

From the heart of Bellefontaine, Ohio, we sit down with a man who knows that the foundations of a lasting business are as sturdy as the windows and doors he crafts. Meet Micah Burkholder of Sunlight Windows and Doors, a beacon of entrepreneurial wisdom and Midwestern grit, who unfolds the narrative of his growth from a construction apprentice under his father and brothers to a visionary leader in the window industry. Micah's story is a mosaic of life lessons — the joy drawn from customer smiles and the magic of watching a team member stand a little taller because of your belief in them.

As the conversation warms up, it becomes clear that Micah is not just building windows; he's shaping futures. He delves into the art of nurturing talent and the bold dance of delegation, where the stakes are high, and the rewards, even higher. Micah's journey isn't just about the success of Sunlight Windows and Doors; it's a masterclass in leadership, brimming with Midwestern values and the quiet strength that comes from empowering those around you. His reflections serve as a lighthouse for any entrepreneur navigating the waters of business ownership, guiding us through the nuances of trust and the transformative power of letting go.

But it's when Micah draws parallels between his business strategies and horse racing that the pace truly quickens. He shares the adrenaline rush of betting on the right horse and the strategic parallels to steering a business — both requiring an innate resilience and a keen eye for innovation. The tales of Cupcake, the wonder horse, and the triumphs at the Miami Valley race, are not just anecdotes; they're lessons in the art of investment and the thrill of seeing your decisions cross the finish line. So, whether you're a budding entrepreneur or a seasoned business professional, you'll find gems in our chat with Micah, right here on Midwest Momentum.

Speaker 1:

Time to hustle America, roll up our sleeves and make dreams happen. Midwest momentum brings you stories of CEOs, startups, product development and founders doing whatever it takes to make their big idea happen. Midwest momentum is supported by big kitty labs and produced by G and our media. Here's Midwest momentum hosts and Rockwell and Michelle Gatchel.

Speaker 3:

Yeah, we got a great guest today. His name is Micah Burkholder and he's from sunlight windows and doors in Bell Fountain, ohio, and I heard about him through a bank, richwood Bank. I asked them if they had any small business owners that they thought would be great to interview in their Bell Fountain office. They gave me the name of Micah Burkholder. So Thanks, richwood Bank and Micah, thanks for joining us.

Speaker 2:

Yeah, thank you for having me. It's a privilege to be here and Any time to talk about business is a good time to me. Business has always intrigued me and obviously I'm still learning. As we all know we in life. Lessons you learn, teach you, and making mistakes teaches you, and I've I've Made my mistakes and we're building on those.

Speaker 3:

Hey, haven't we all that's awesome. So, micah, I love origin stories and I like to take people back to their origin stories. So it you say you love business. What? Who wasn't in your life? They kind of introduced you to having a business.

Speaker 2:

Um, my dad ran a construction business for quite a few years and Two of my brothers Ran their own businesses for a while and eventually all three of my brothers ran their own business and just watching them run a business and grow it and I Did work for my brother Freeman houses for um Probably six years and that gained me a lot of experience in in the construction field and then I learned some things to do in business and some things not to do. So it was a benefit to work for somebody and see, you know, there's I don't care where you're at in life.

Speaker 2:

If you work for somebody, you will see things that you would do different if it was yours, but then when you're in that spot, it looks different.

Speaker 4:

Yeah, so you know it's it's always it's interesting to me how that I some things I do today I'm think, man, I shouldn't do that.

Speaker 2:

I did learn from my brother to not do it that way. Yeah, but you know. So it's all. But I would say that's probably what's intrigued me the most about business. I, if you would have asked me as a young Teenager, I would have told you I won't own a business. I'll just, you know, do my own thing, do my own thing and not have employees.

Speaker 2:

But if you want to, have a business and be successful, you do need to have people and have people and have people, and have people, and have people, and have people, and have people, and have people and have a team.

Speaker 3:

Yeah.

Speaker 4:

Yeah yeah, the team is a huge key, key piece. Um, it sounds like you've been in this industry for a while.

Speaker 3:

All right.

Speaker 4:

You've been kind of close to it, construction, and now the windows piece.

Speaker 2:

Yeah, so I uh went to school in an Amish school and I uh, if well, growing up Amish you all, you only go to the eighth grade. So when I graduated school, that I would have been 14, and that summer I went to work with my brother, nate, and I worked for him from the time I was 14 till, um, I think, around 20, maybe 21, and um, then I Quit working for him and started working for my brother in law and um. We did a lot of just well working for my brother. We did a lot of just framing work.

Speaker 2:

We also got involved in in all areas and then working for my brother in law, we did a lot of just remodel work, so we go in remodel bathrooms and doing different things like that.

Speaker 4:

It's cool. So you met. You like working with customers. You met people and yeah. I learned that side of the trade. I mean, there's this, there's a trade of sort of knowing the tools, and then there's a trade of knowing the people.

Speaker 2:

Absolutely.

Speaker 4:

Yeah, which part do you like better?

Speaker 2:

Um, I enjoy the work side. I enjoy the people side too. Um, I don't know which I like the best, because I I would say honestly, um, I like to make people happy. Yeah so I like to produce the product that pleases the customer. So on both sides I do enjoy it. Um yeah, I can't say that I like one or the other. I like the combo.

Speaker 4:

That's cool, that's good. I'm the same way. I kind of Find um, you find happiness on both sides. Sometimes you can get success with just tools, with nobody, and you start to think, man, I really missed the side of the business right. And then you're like sometimes it also feels great to Overcome a major obstacle that would have hurt the business and you found a way out.

Speaker 4:

You know, and it was just kind of like you and like kind of like you said before about horses, I was like dude, it's like me and the earth, like we figured this out.

Speaker 2:

You know what I mean Like that's, that's really awesome.

Speaker 4:

And that's that's a big message, I think, in the heartland america, as I love that message so how did you get in touch with like this window business?

Speaker 2:

So when I was working, in the process of working for my brother-in-law, we um started installing for this gentleman and he had had this business for I would say probably 10 years, um, and he had had a guy installing for him and that guy had moved out of the area and the business was I would just term it as surviving, like they weren't putting a bunch of effort into it and it was just. It just was. And I I then we at working for my brother-in-law we installed for him so he would sell the windows to the customer and then we would install them for him. And then when his guy that he had installing moved away and my brother-in-law moved away, he had asked me if I would be interested just in taking the business over and buying it from him. So at that point I had a decision to make if it was a good call or not a good call, and I think God works in in mysterious ways.

Speaker 2:

So I had met this guy at a, at a campfire or a bonfire in the neighborhood, and he said he was starting his own accounting firm and I said I heard that you do need, you should have a good accountant. And I, at that point I did. I wasn't going to buy a business, I just thought it would be good to have a good account. And so I got introduced to Jacob Schroeder from Ascend Consulting, and that was before he had Ascend. But I got introduced to him and then I turned to him for a lot of financial advice and just business advice and I told him I would like for him to sit down with me, with the owner of the previous business, just to go over the numbers. I knew how to install windows, I just didn't know the business side so much.

Speaker 3:

And when we had him in a little scary.

Speaker 2:

It was a little bit.

Speaker 3:

You're just like, I'm going for it.

Speaker 2:

Well, I will tell you, just like you referred to earlier about the horses, like if I get one, that's tough and I can't figure out. You know, you just keep at it until you figure it out. And that's the same way I think it is with you know, any job that you have or whatever, if you quit before, before you're successful normally just a little bit more and you would have probably made it.

Speaker 2:

So that's the thing that I always look at If something does look impossible, like maybe if I just keep at it a little longer, I'll break through.

Speaker 4:

Your approach was interesting too. I mean you had a very much like, kind of like you know, I don't know, but can you help me? I mean you saw the person as useful. You saw him at the fire, you saw he was useful and you picked it up and used it. I mean that's exactly what. That's what guys do? I mean we, we cross the barrier of who's can offer what in the situation. You create instant alignment. You're already got rapport. I mean you're working the Amish thing. Amish thing is working here, man.

Speaker 4:

You're super friendly dude. I don't know what's going on, but I'm already like hanging out with you. I don't know where we're going. Anyways, you got. I would say it is that you have that good. You led with good intent and that came across and that is in who you are.

Speaker 4:

That's one of the reasons why you're successful. I think you know I lead. That's the. This is the kind of things that, michelle, when I get excited is when we come across like this. I mean you're like you have a, a simple story, but it also a really good one, about how you had you recognize someone and then you did what life kind of pushed you into right. I pushed you with. You had no options and you had to choose. You could quit or like I'm going to iterate on this, and you did, and that's that's like a book man. You're going to need to write that you know, what I mean.

Speaker 4:

No, it's a good story because I think it's it's the powerful stuff.

Speaker 3:

That's what we're made of. Yeah, exactly.

Speaker 4:

That's a heart of the show. Really, for us is that. That's great, because it helps everyone else who was in the exact situation that you were in, that didn't know where to go, and that's half of what Michelle and I do. It's like we're right here. I guess we can connect you with Michael. We can connect you with anyone else who's been in this situation like this.

Speaker 2:

Yeah, no, and and that's the thing, um, experience is the best teacher and seeing opportunity and taking it. And and you know, that's how I've been introduced to the guys that work for me, like Jason that does the sales for me. He worked at a local lumber yard and I ended up approaching him about working for me and he, he came on board when I bought the business and Corey, I was introduced to him, um, I kind of met him through through a friend of his. Um, he was at the horse races and I was there as well and we kind of met, but not really met. And then later, um, we got introduced formally and um, I'll tell you he's. They've both been a massive asset to me as and to the business.

Speaker 2:

You know Jason takes care of the sales side and Corey takes care of the install side. Yeah, um, and I'll tell you, like you know, when. Well, obviously we got that, uh, small business award and uh, you know we have a test on that.

Speaker 4:

Yeah, we got well, we just I like how you just slipped that in there. Oh, by the way, we can wait.

Speaker 2:

We can wait for that part.

Speaker 3:

We need to touch base. Let's tell everybody what you got. Oh, we got to work on that.

Speaker 2:

Yeah, so, um, we did receive the uh, small business of the year award for Logan County, um, and that was through nomination of customers of ours, which means a lot to me. It's huge. Yeah, I, I, um. I think the the sales side of things is important to pay attention to, um, and but I think the the product that you put out is like that defines you. There's a lot of people that can sell a window and that can tell you how good it is, but if the work isn't done according that, that's what sets you apart from, and, and that's what I try to focus on and that's what I preached to the guys. That work for me is like if we do a very good job, in the long run it will define us. Maybe initially we don't grow as fast as we would like to, or we don't explode like we would want to.

Speaker 2:

But, if you do that, you can also just be a flash in the pan, like you. You look bright, like really quick, you're doing a lot of things and then long term you can't sustain Right. I would rather play a long game than play a short, quick game.

Speaker 2:

Yeah, Um so that's and and um. I'll tell you the guys that work for me and that installed a Corian Doss and they do phenomenal work and it's so fun as a as a owner and as like I was running a business, to see a person come to you with maybe limited knowledge in the field and see how they progress and I'll tell you they're better at things than I am. Yeah, that I would have said they might not get there, but you know that I would say they're as good or better than I am at certain things and that's um, it just it feels really rewarding and I know I don't thank them enough for the for the job that they do.

Speaker 4:

You believe it or not, micah, what you've said here on this, this recording alone is a lot, and so here it is, and they'll. They'll feel it deep down, just like we have. I mean, you're, you're talking about a person who's how old are you? I'm 34.

Speaker 2:

You're 34.

Speaker 4:

And you're dealing with a lot of leadership. You're talking about strong leadership. You're talking about seeing it in people and then rewarding it.

Speaker 2:

That's dude, Micah man, you're doing it, You're doing it, You're, you're, you're the you know, I think you're providing a lot of what Ohio needs.

Speaker 4:

This is what we talk about in the Midwest. This is huge and the horse racing we have me and I.

Speaker 3:

We have a lot of people that are racing we haven't even got the horse racing. Yet I know right, but it's not only like two the things that were instilled in you from your dad, your brother, your brother-in-law, great qualities that have helped you develop into a great owner leader.

Speaker 4:

Yeah, that's a cool one.

Speaker 2:

Yeah, I do have to say a lot of thanks to how I was raised and to my parents. You know that how you, how you are raised, has a big impact on how you look at life long term. And I'll say, like my dad, my dad did run a business. He made some not so good business decisions, which would you know? That's just like I said you learn from the mistakes of other people or you end up making the mistakes yourself. So, and you know so, yeah, I would say a lot has to do with how you're raised and and my parents. If there's anything good that I do or accomplish in my life, it is. It is definitely compromise to my parents.

Speaker 3:

What was the most difficult thing when you took over the business?

Speaker 2:

The most difficult thing I would say, even to this day, for me as a person is to give somebody a task and then just walk away from it. So so I okay, I'll tell you on the sales side of things, and on a computer I can just let a person do it, because I know I couldn't do it better than you, because I'm no good on a computer. Now, if it comes to doing work, that's where it's hard for me to just give somebody a task and walk away.

Speaker 2:

And I'm sure it's frustrating for my guys sometimes, because I just I'm so like, I just wanna it makes sure nothing goes wrong. And I think to myself that I'm doing it to save them from making a mistake. But you know what? We have to make mistakes to get better, and I'll. I'm not above them making mistakes, but sometimes I wonder if I am you know, because the way Because you don't scale. Yes, so it's all part of learning and growing yourself at trusting people to step into their roles and releasing them.

Speaker 4:

In some ways you have to grow the business, to start screwing up the business to see if you're actually in business or if you're stagnating and slowly dying.

Speaker 2:

You know what I mean.

Speaker 4:

You have to sort of like you're always testing the roof for your building. You're like is this thing, is that fireproof? It's not fireproof. Make a better roof. So you're always like trying to, trying to make the business more resilient, but sometimes you make it safe and then it no longer can.

Speaker 4:

it's no longer like growing, and so then, you're like you almost need to like constantly look at your people and say, like, whoa, whoa, whoa. What are you doing over there in that corner? Like, oh, I just teleport to the office. What do you mean? You teleport, you know what I mean. Like, show me the innovation and bring it up to the leadership. You know what?

Speaker 2:

I mean.

Speaker 4:

Because I think that's where companies get stronger is when they see their team. You probably see that now. I mean but the horse racing, we gotta get to the horse racing.

Speaker 3:

Yes, so one of the pieces of literature that the bank sent me to get to know Michael a little bit was about. In February you won the Miami Valley right.

Speaker 4:

What is that?

Speaker 2:

So it was a series of races that led up to this, to the main event, and in the horse side of things I have some brood mares and raised some foals, which is what I enjoy watching the babies grow, and then I end up selling them as yearlings. And then I also have some horses that I me or guys that partner with me. We put the money up and then we lease them basically to the trainers.

Speaker 2:

So the trainers work on a percentage basis. So my or the guys that train horses that I own or my partners me and my partner's own is we put the money up to buy them and then, however well the horse performs is a percentage of the winnings goes to them. So I always feel like people work harder and try harder when they have the opportunity to do better financially. So in the horse industry it's I've been on both sides Like so. I've owned horses and paid training bills and it seems like people just get comfortable because they know their bills get paid every month. I mean, they still work, but it just sometimes it feels like they don't work as hard.

Speaker 2:

And then and then so I started doing some deals with some trainers and obviously the horses were successful and the trainers made money and they made on some horses more than they could have if they'd have had them on a training bill and so therefore, yeah, I, the structure that we have is Any horse, so anything under 10,000, we, they get 70% of the earnings and I get 30% of the earnings, and anything over from 10 to 15. They get 60% of the earnings and I get 40, and then anything over 15 is like a 5050, and then we, we that would their. Their portion includes taking care of the horse, feeding it, training it, you know, doing all the work, and my person includes putting the money up and.

Speaker 2:

Yeah and then if we, if we sell for a profit, and they are stable.

Speaker 3:

So do you send them to the table?

Speaker 2:

they have them, yeah, yeah, so they don't they don't come to my house unless I've had them at my house before for turnout or you know, if they need some time off.

Speaker 3:

But yeah, they take care of all that nice, so tell me the name of the horse, because I'm forgetting, right this, but I thought her name was really cute what's up?

Speaker 2:

cupcake yeah. No, she's been a she's been a really good horse. Me and two friends of mine from Indiana purchased her in November and the guy that trains her, zach mogen. His dad actually had her as a two and three year old and at the end of her three year old season. So and they go for the most money as two and three year olds in the state, races and stuff, and Ohio has probably one of the better stakes programs of all the states are racing program is really come back for the standard.

Speaker 2:

And so at the end of the three year old season they have, she still fit a lot of conditions where they can make good money. And Zach came to me and said, hey, would your buddies be interested in going in on this horse? And because my dad wants to sell and I think she'd be a good investment, you know. So, yeah, we bought her and she did.

Speaker 2:

she's been a really good investment this year For five years on now she is for so she was, she would have been three in twenty two and yeah, turned for this year and so she's a. Was she win that race down there? Going for no, maybe. I think it was thirty five, so that was which the winner gets half but, yeah, so it was. It was a good win. And then all through the year she's been, she's had time up and downs, but she, I think she's maybe like right at ninety thousand for the year that she's made.

Speaker 3:

Yeah, yeah, yeah, yeah, that's crazy. You had a great driver. Who'd you have, I forget, for that race.

Speaker 2:

Danny Noble, danny Noble. Yeah, he's a great. Yes, he is very good. Yeah, the driver.

Speaker 4:

look, I'm outside of the horses being educated on. I really loved the way you drive that horse, so thank you. So it's harness racing, okay, I'll harness racing, oh okay. So it's not like the Derby, where you're on the horse, they have their little bike.

Speaker 1:

Yeah that's kind of cool yeah dear, so they do bring yeah, they do bring quite a bit.

Speaker 2:

Now the thing is, what they bring is the yearling doesn't define how good of a horse they are right because there's a, there's some that. So just for example, that catch the fire horse he sold for twelve thousand as a yearling and he ended up making over. I think he made one point some million.

Speaker 3:

So I'm just saying it's not always in the price that determines the. You just see it in their body.

Speaker 2:

Yeah that's not yeah, exactly.

Speaker 3:

But and so eventually, is your goal to harness race the business? Is that the, is that the mine primary one?

Speaker 2:

I would say that. So the horses are more of an enjoyment to me than an actual. I mean, yeah, it is work, but I like in the evenings I come home and I can mess with them and just kind of relax and you have all forty babies at no, no, I don't have all of them at my house, so that would be including the horses I have in partnership that are, that are currently racing.

Speaker 2:

And then the babies and the mayors. I normally don't count them until they're weaned, because to me that you can't sell them separate anyway. So yeah, and then the I have three yearlings that I haven't sold yet, and then I have the weanlings that I've started to wean. And then I, you know, I have brewed marriage with some guys in Indiana and own some stallion shares and different things you go for little brown jugs and oh, I don't know that's.

Speaker 2:

That's a pretty big feet. It would be. It would be cool to have a horse compete in. You know something that you've raised, compete in. That I did in 2019. I bought a mare Partnered with a guy, and she ended up racing in the jug at so I was involved in a little, in a little bit. In a little way. She Was third in her elimination, was sixth in the final now. I have my first baby to sell out of her next fall and I have?

Speaker 2:

I have a horse that I'll never sell, other than that they come and go yeah, yeah. Full moon. She. She was a paint horse that that my me and my sister worked out a deal. When I was 15 I really wanted a nice riding horse and she said she'd put the money up if I train her. So we bought her she was four years old and had been broke and. I Spend a lot of time, I think for six months.

Speaker 3:

I For you that's best.

Speaker 2:

Yeah, that's a lot of breaking right six months I wrote her every night no-transcript, Like I can talk to her and she can hear what I you know, can understand absolutely, and that's just all with, with being with her, as much, you know as far as spending that much time. So it's kind of it's kind of well.

Speaker 3:

Well, so if, if two things. One, if you were to talk to younger you, what are some things you would say hey, you know, if you're going to think about getting into business, do this and this now so that you're ready, then that's.

Speaker 2:

That's a good question.

Speaker 4:

Or would you say anything?

Speaker 2:

Oh I, but there's a lot of things I could have done better.

Speaker 3:

I'm just trying to figure out which one.

Speaker 2:

No, I would say, and this is something that I still, like I told you, I still struggle with, is to empower the people around you and give them the opportunity that was given to you. I mean, as you know, as far as, like you said, as far as to forward your team, you need to give them a task and walk away. And that's something that I'm still working with.

Speaker 2:

I would say I've gotten better, but I don't know. You can ask my guys. I'll tell you that and I'll probably. The best step I made was when I had Jacob become my accountant. And you know, I I don't know when I heard this saying, but they say you know, to be successful in business you need a good accountant, a good banker and a good attorney. And and those have all, those three have all been helpful to me. I, my business attorney, has been helpful, jacob has been helpful and having Richwood do my banking has been very helpful. And there's, you know, I, david Willoughby. He was a banker at a local bank. There he helped me a bunch. You know it's. It's so easy when you know Jacob works a lot of back and forth with Richwood and it's so easy when your accountant and your bank work hand in hand because it just and that's.

Speaker 2:

I'm not good on a computer, so I tell them you guys figure it out and let me know. But you know it's just, yeah, it's. It's very helpful and and to have those people you can trust, I would say is to get that down pat as quick as you can is a big move was a big help for me. How did you find Richwood?

Speaker 4:

Which would find you.

Speaker 2:

Through Jacob yeah.

Speaker 4:

Yeah, because I was doing most of my banking.

Speaker 2:

I still do some banking with the local bank there and then I would told Jacob I said I think I need to move, and he said, well, his advice to me was to move, to move them, and and him, and he's had a good relationship with Richwood, so it it does.

Speaker 3:

And I would guess in most cases it feels like a local bank to me. Yes, it is, and it is, I'll tell you it's a just going in there.

Speaker 2:

You feel like you're at home.

Speaker 4:

Absolutely.

Speaker 2:

Yeah, yeah. And and another thing I would say is find good, solid people to be your team. Yeah, and I have found those and obviously we're building.

Speaker 4:

They were kind of put on your path, though, weren't they? Absolutely no, and that's and that's.

Speaker 2:

I think you know, obviously, God leads you in all kinds of ways and you never know where you're going to go.

Speaker 4:

Yeah.

Speaker 2:

And people, you, you. You get introduced to people and you never know where it's going to kind of work.

Speaker 4:

So sometimes you think, yeah, I got to find someone. And then you're like running to somebody and you're like, hey man, you're the guy. Yeah, yeah, that's what makes life like all right.

Speaker 2:

That's awesome. So what's next? Yeah, what's next? What's next for me? I want to grow the business to where the people and I guess that has no limits but I want to be a blessing to the community and to the people that work for me. Like you, look at some businesses and the person at the top makes the money and the and the employees. They just exist. I do not want to be a business like that. I want to pay my people so they can live and make it worth their time to work for me, so.

Speaker 2:

I will tell you like I feel that that's as an owner that's a big key is to not live selfishly, and and and live for your people and and and lead that way as well.

Speaker 4:

That's awesome, that's great.

Speaker 3:

One last question, and I'm going to put this at the beginning of the show, just so you know. But Okay, how did you come up with the business name and what is it?

Speaker 2:

So when I purchased the business it was named sunlight but S? U, n, dash, l, I, t, e, and I just thought it wasn't quite fitting for a window business and that that was just my personal opinion. It didn't matter that he had named it that and therefore I thought, you know, just the name sunlight, um, just how it is spelled, sounded more logical to me. And then I was at a business conference and I can't even tell you um what letters of the alphabet they said, but certain ones stick in people's memory better. I think one of them was S and another was Z, and some of those. So I thought, if you have, if I can use that and make it so it stays in people's minds, obviously they will think that was one of the things that I thought about.

Speaker 4:

You know, there's a lot of things it's good to think like that. Yeah, that's awesome.

Speaker 3:

That's great, so tell people how they can find you.

Speaker 2:

Um, they can find us. We have a website at sunlight windows and they can also find us at the at the shop. They're on 68 North Bell Fountain. Um, it's 81, 64, um US, 68 North and Bell Fountain, or they can call us at 937 582 1414. All right.

Speaker 4:

Perfect, awesome, dude, you rocked this Well yeah, we tried to.

Speaker 3:

Thanks so much for coming, mike. Yeah, yeah, all right.

Speaker 1:

Thanks for listening to Midwest momentum on your favorite podcast site and great radio stations across Ohio like W W, c, d 92, boy nine in Franklin, lickin and Delaware counties and WDLR Herden, delaware Union and Marion counties.

Micah Burkholder
Sales, Quality Work, Business Growth
Growth, Innovation, and Horse Racing
Alphabet Letters and Contact Information